OBJECTIVE Redevelop the retail system for all 33,000 post office retail locations nationally.

Along with our advertising partners, we developed a new direction to take the USPS brand. We incorporated the new direction which told true "from here to there" stories into situations to which consumers relate. We also redeveloped the actual elements which were supplied in each retail kit to best utilize their existing permanent retail hardware, and produced new elements that took advantage of additional opportunities.