OBJECTIVE: Design slatwall and table-top mechanisms that inherently support the equity of Skechers brands, yet showcase the product itself

The ice block concept was developed to communicate the intended use and promote the comfort built into the Baffin boot which is waterproof and comfort rated to well below freezing. The print card features the boot frozen in the block and mirrored by the slat wall display.

The faux concrete and rebar displays represent the rugged construction and urban styling found throughout the Skechers line, and definitely set the brand apart from competitors.