OBJECTIVE: Create a retail display system that supports the "salon-quality" equity of the brand, yet economic and flexible for utilization across product lines and retailers.

PANTENE PDQ TRAYS: We worked intimately with P&G's production vendors, leveraging their capabilities to develop displays that featured molded plastics, acrylics, and metal to create forms that demanded attention in-store, while developing a long-term production plan that offset the initial mold-making costs to create economic solutions. The panels were designed to accept printed materials that allowed for messaging unique per product line, and allowed for renewed graphics during future drives.