OBJECTIVE: To leverage Pantene's relationship with TLC personality Stacy London while persuading shoppers to rediscover Pantene's formulas and benefits.

We designed a Sunday newspaper wrap program which initiated with a teaser message including unbranded samples. Consumers were asked to try the product to discover great results, followed up two weeks later with a wrap that revealed the product to be Pantene, plus coupons to drive them to store.

The corresponding in-store displays followed up after the reveal, and featured Stacy on sleek, sexy PDQ trays and floorstands. Additional customer-specific items were developed to support the campaign, including this pallet display for Kroger.