OBJECTIVE: Develop retail display system that introduces Pantene's new Nature Fusion products, while touting its natural ingredients and benefits.

Being a new, undeveloped collection, we worked closely with P&G research to develop intriguing and impactful communication for the line, as well as developing images and graphics to convey the essence of the collection. The in-store displays were mostly PDQ trays and standard floorstands, but a custom corner display for Walgreens was developed to fit a unique space in the beauty department.